SmartCity

Spec/Student Project (2016)

These are boards for a :30 second spot about IBM's fictional product: SmartCity. Smart City is basically an entire city networked together to improve safety, energy efficiency, and quality of living.

The goal was to present the product in a friendly way to expel any chance of creepy or Orwellian undertones to what IBM is doing. The illustrations were done by the amazing Brian Michael Gossett. Then it was up to me to combine and alter those illustrations to tell IBM's message.

A lot of this project was coming up with visually clever transitions that kept things simple and got the point across. This one was a lot of fun and it was especially cool to work with the assets made by someone as talented as Brian Michael Gossett.

If you hover your mouse over the images, you can see the script lines associated with each frame.